PHRONESIS dates its history back to 2017. One of the founders was engaged in scientific research and, in order to make the results available, addressed partners with experience in business development. Together they founded a company that will take oral care to a new level. The name of our company – “PHRONESIS” – is borrowed from Aristotle's “Nicomachean Ethics”. If translated into modern language, it means situational thinking that helps make the right decisions and relevant assessments of what is happening. We consider this feature to be our advantage: when it comes to health, mistakes are expensive. In our products biogenic hydroxyapatite is used – a compound that provides trace elements as well as macronutrients of calcium and phosphorus for the enamel zones where their loss occurred. We carefully select components that may be part of our products, follow modern research, and eliminate potentially dangerous components. Therefore, our products do not contain SLS, fluoride, parabens, and titanium dioxide.
Institutions we collaborate
It is impossible to be experts in everything. For this reason, we cooperate with institutes and clinics to create and test our products. For example, the expedition of the Arctic and Antarctic Research Institute tested "Elements of the City" toothpaste in the harsh conditions on Bolshevik island’s station (Northern Earth archipelago) in summer-2018. It is planned to launch several joint projects with the Research Institute of Dental and Maxillofacial Surgery (Pavlov First Saint Petersburg State Medical University); for now they have examined our toothpaste and submitted a review. We closely cooperate with the Center for Biotic Medicine in Moscow on the issue of the human trace element status; a series of toothpastes for residents of all regions of our country is to be created and produced.
Our toothpastes are produced at “ORBITA SP” Enterprise in Kirovo-Chepetsk city. The quality management system of ORBITA Enterprise has successfully passed certification for compliance with the requirements of GOST (All-Union State Standard) R ISO 9001-2015. Modern equipment, own laboratory, and extensive experience in oral hygiene products producing are the basis of our cooperation with this manufacturer.